We’ve produced MANY wedding shows and get to see first hand what works AND WHAT DOESN’T for Exhibitors.
If you’re thinking about getting involved in a Wedding Show, these are the 6 Tips that you need to follow for Wedding Show Success!
1. IS THIS THE RIGHT SHOW/MARKETING OPPORTUNITY?
Before you get involved in a Wedding Show as an Exhibitor you want to think about whether or not this show reaches YOUR market and what your Return on Investment (ROI) is going to be if you participate.
Wedding shows can be very costly to participate in and if you are just starting out and don’t have a huge Advertising & Marketing budget (as most don’t), you really need to think about where is the best place to spend those dollars in order to maximize your return i.e. get business.
For some Planners participating in a wedding show is not the right avenue to reach their target market i.e. If your Bride is not the type to attend a wedding show than this is NOT the place for you to be focusing your efforts.
However, if you decide that participating in a particular wedding show is going to benefit you, here is what you need to keep in mind to make the most of your experience.